Tradition Reinvented
Inspired by centuries of traditional Su-style pastry craftsmanship, Moon Pies combine a beautifully crisp, flaky pastry with generous, juicy fillings. A timeless idea reimagined for today.
Discover Moon Pies…
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THE STORY
OVER 1,000 YEARS OF INSPIRATION
Inspired by the traditional Su-style pastries of Jiangnan, China, Moon Pies take their inspiration from a pastry tradition dating back more than 1,000 years.
Known for their distinctive multi-layered, crisp and flaky pastry, savoury pork mooncakes became an iconic speciality of the Jiangnan region.
We’ve taken inspiration from that tradition and created something for the modern UK market — combining that unmistakable flaky pastry with familiar, flavour-packed fillings.
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WHAT MAKES A MOON PIE DIFFERENT?
CRISPY. FLAKY. JUICY.
It’s all about the contrast.
Delicate layers of pastry bake until beautifully crisp and flaky, surrounding a generous juicy, savoury filling.
The result is something genuinely different from a traditional British pie or pastry.
- Crispy Flaky Pastry
- Juicy Fillings
- Premium UK Ingredients
- No Palm Oil
- Made in the UK
The Range
Various Flavours. ONE DISTINCTIVE PRODUCT.
From familiar classics to something a little different, our range has been developed to offer broad appeal across retail and foodservice.-
Classic Pork
Traditional & succulent -
Tomato & Bacon
Smoky, rich & savoury -
Pork, Garlic Butter & Cheese
Rich, creamy & aromatic
More varieties and flavours coming soon
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CONVENIENCE
FROM FREEZER TO FLAKY IN MINUTES
No preparation. No defrosting.
Cook Moon Pies straight from frozen for a convenient hot product with beautifully crisp pastry and a juicy filling.
- OVEN – Cook from frozen 18 minutes
- AIR FRYER – Cook from frozen 12 minutes
- STEAM COOK – Cook from frozen 15 minutes
Great taste. Ready in minutes.
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VERSATILITY
ONE PRODUCT. SO MANY OPPORTUNITIES
Moon Pies have been designed to work across multiple channels and occasions.
- Retail
- Foodservice
- Grab & Go
- Cafés
Serve them as a hot snack, lunchtime option, convenient meal solution or part of a wider food-to-go offer.
Frozen format also provides flexibility, allowing operators to cook what they need, when they need it.
WHY MOON PIES?
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TRADITIONAL CRAFTSMANSHIP
Inspired by centuries of pastry-making tradition.
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NO PALM OIL
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PREMIUM UK INGREDIENTS
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READY FROM 12 MINUTES
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FROZEN FOR CONVENIENCE & FRESHNESS
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DISCOVER SOMETHING DIFFERENT
Not quite a pie. Not quite a pastry.
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LET'S TALK MOON PIES
Tradition Re-Invented.
Interested in stocking or serving Moon Pies?
Talk to Blackwell & Co. about trade supply and foodservice.
Trade Enquiries & Contact